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3.7Talking HeadWarning hookB2B
Hook
Ads are getting so sneaky
@nataliebarbu
27.3K followers · usually 1.6K views a post
Views
5.8K
Likes
129
Comments
11
Shares
8
Promoted product
Rella
Why it worked
The video works by tapping into a common frustration with subtle advertising and then pivots to a relatable business problem: understanding marketing ROI. The creator's personal connection to the problem (owning an app) adds authenticity and a call to action for engagement.
Summary
The creator discusses how ads are becoming sneakier, using a TikTok creator named Squash as an example. Squash subtly promotes an app called Rella within his story-time videos, prompting the creator to question the effectiveness and metrics behind such marketing strategies.
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Transcript, structure and on-screen text
5 beats, a 402-word transcript and 76 lines of on-screen text — the parts you need to write your own version.
Original caption
Have you seen these ads before?! And what do you think the ROI is on them? #marketing #storytime #entrepreneurship
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