my Chinese parents

@therichardlin

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Selling · Agency / Service

GOOD MARKETING

https://good-marketing.co/creators ↗

Why it worked

The video taps into the common aspiration of entrepreneurship and the fear of failure, creating a relatable narrative arc. It uses a 'storytime' format with a clear beginning, struggle, turning point, and resolution, making it engaging and inspiring.

Summary

The creator shares their journey from a corporate job to starting a marketing agency, inspired by their entrepreneurial parents but initially hesitant to pursue their own business dreams. After realizing the need to act, they quit their job, learned marketing, and successfully launched an agency with their friend, securing their first clients.

Structure

1Parents' entrepreneurial background and advice
2Pursuing a safe corporate job instead of entrepreneurship
3Internal conflict and desire to start a business
4Quitting the job to learn marketing
5Launching a marketing agency and gaining clients
6Overcoming fear and encouraging others to start

Product placement

Original caption

I’ve always wanted to become an entrepreneur since I was a kid But I was always too scared to play the game and never tried to even earn a dollar outside of a j*b Now this is my life and I’m extremely grateful I hope my journey inspires more people to bet on themselves as well #entrepreneurship #entrepreneur #business #risk #bet

More from @therichardlin

Their other posts in the index, biggest breakout first.

The creator's bio link leads to "GOOD MARKETING", which is presented as the subject of the video, implying it's the agency they started.

Call to action

So follow me if you want to see me build a life-changing business from the ground up.

On-screen text

my Chinese parents from scratch to NEVER follow in their footsteps "managing people is exhausting" "a 9-5 is safer" my dreams of being an entrepreneur for a CS degree a 6 figure job the corporate machine but I could never silence the voice in my head asking: when are you finally going to start a business?" my friends I would but I never had anything to show for it in May with a realization that haunted me if I didn't start now own a business so in August I quit my job marketing full time my relatives would "so how's that of yours going?" I'd swallow the lump in my throat for 5 months I tried to find I could actually run it clicked I needed to and just do it so 2 weeks ago a marketing agency with my friend our first 2 clients I've been terrified to document this journey because I don't wanna fail publicly that you don't need permission plan to start the courage to begin and the belief that you CAN change lives so follow me see me build a life-changing business

Transcript

my Chinese parents built a business from scratch. Then told me to NEVER follow in their footsteps. "managing people is exhausting". "a 9-5 is safer". So I scrapped my dreams of being an entrepreneur for a CS degree. Then I landed a 6 figure job as a cog in the corporate machine. But I could never silence the voice in my head asking: "When are you finally going to start a business?" I kept telling my friends I would, but I never had anything to show for it. Then one morning in May, I woke up with a realization that haunted me. If I didn't start now, I would never own a business. So in August, I quit my job to learn marketing full time. My relatives would call and ask: "So how's that TikTok of yours going?" I'd swallow the lump in my throat and try to respond. For 5 months, I tried to find a business I could actually run. Until one day it clicked. I needed to stop thinking and just do it. So 2 weeks ago, I started a marketing agency with my friend and we signed our first 2 clients. Honestly, I've been terrified to document this journey because I don't wanna fail publicly. But I want to show that you don't need permission or even the perfect plan to start. You just need the courage to begin and the belief that you can change lives. So follow me if you want to see me build a life-changing business from the ground up.