Why it worked
The video effectively uses a visual demonstration of a desirable art tool within a popular creative application (Procreate) to capture attention. The direct call to action to find the product in the bio, combined with relevant hashtags, targets a specific audience interested in digital art tools.
Summary
The video showcases a blending brush for Procreate, demonstrating its use in creating smooth shading effects. It encourages viewers to find the brush by reading the description or checking the creator's bio link.
Structure
- 1Introduce the need for a better blending brush
- 2Showcase the 'Shadow' brush in action
- 3Instruct viewers to find the brush in the description/bio
Product placement
Procreate: an art application used for digital drawing and painting. It ACTS as the platform where the brush is used. Removing it would change what happens in the video.
Shadow: a blending brush for Procreate. It ACTS as the tool being demonstrated and offered. Removing it would change what happens in the video.