LET'S COLOR-MATCH: GARNET GLOW EDITION

@tippytype

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Selling · Other Product

tippy type long nail keyboard coverseen in 3 videos →target.com ↗

Why it worked

The video leverages the popular "color match" trend, applying it to a niche product (keyboard covers for long nails) and combining it with a popular beauty brand (Olive & June). The "limited edition exclusive" and "only at target.com" messaging creates urgency and directs viewers to a specific purchase point.

Summary

The video demonstrates how to color-match a "Garnet Glow" edition Tippy Type long nail keyboard cover with Olive & June gel polish colors. It shows the steps of mixing colors, applying base coat, color coats, and top coat to an artificial nail, and then comparing it to the keyboard cover to show it's a perfect match. The "Garnet Glow" edition is highlighted as a limited edition exclusive available at target.com.

Structure

1Introduce the color match concept
2Mix nail polish colors
3Apply base, color, and top coats
4Compare the nail polish to the keyboard cover
5Announce the match and product availability

Original caption

the original long nail keyboard cover - now in a new color at an unbelievable price! ✨garnet glow✨ is available exclusively on target.com and the @target app for just $24.99! check it out now while we still have it - 🔗 in bio. also - what do you think of this color match with @oliveandjune’s gel polish colors, mulberry and LD? did we nail it?! 🫶💅 tip is a M/L by @ALDA NAIL #nailinspo #longnails #corporategirl #pressons #acrylics

More from @tippytype

Their other posts in the index, biggest breakout first.

Product placement

Tippy Type Long Nail Keyboard Cover: ACTS - it is the product being color-matched and demonstrated. Removing it would change the video. Olive & June Gel Polish (Mulberry, LD): ACTS - used to demonstrate a color match. Removing them would change the video. Olive & June Gel Polish Base Coat: ACTS - used in the process. Removing it would change the video. Olive & June Gel Polish Top Coat: ACTS - used in the process. Removing it would change the video. Tippy Type (logo on packaging): APPEARS - it is a logo on packaging. Removing it would not change the video. Target.com: ACTS - it is where the product is sold. Removing it would change the video.

Call to action

check it out now while we still have it - 🔗 in bio.

On-screen text

LET'S COLOR-MATCH: GARNET GLOW EDITION tippy type STEP ONE: mix colors PERFECT! step TWO: base coat step THREE: color (1st coat) step THREE: color (2nd coat) step FOUR: top coat step FIVE: comparison... it's a match! it's a match! it's a match! it's a match! it's a match! GARNET GLOW a limited edition exclusive (only at target.com)