Loading video…
All breakouts
92.6Silent UGCPOV / Skit hook
Hook
pov: your nails go shopping at Walmart
@tippytype
56.6K followers · usually 1.7K views a post
Views
151.9K
Likes
2.9K
Comments
14
Shares
149
Why it worked
The video uses a relatable 'POV' format that targets a specific pain point (typing with long nails) and leverages social proof by highlighting the product's viral status and star rating.
Summary
A person with long nails visits a Walmart store to purchase a Tippy Type keyboard cover. The video shows the product on the shelf and the person checking out with it.
Structure
- 1Pointing at the beauty aisle sign
- 2Locating the product on the shelf
- 3Picking up the product
- 4Checking out at the register
- 5Holding the shopping bag outside the store
Product placement
Tippy Type keyboard cover is the central focus of the video, shown on the shelf and being purchased.
Call to action
shop tippy type at a @Walmart near you while supplies last
Original caption
bc they know you deserve the best 💙✨ shop tippy type at a @Walmart near you while supplies last #walmartbeauty #walmart #longnails #productlaunch #pressons
More from @tippytype
Their other posts in the index, biggest breakout first.
