pov: your nails go shopping at Walmart

@tippytype

56.6K followers · usually 1.4K views a post

Views

206.0K

Likes

3.9K

Comments

20

Shares

183

SoundTikTok sound · original sound - bykiddie

Promoted product

Tippy Type Keyboard Cover

typing with long nails just got easier! we make typing with long nails fun, comfortable and with less typos. order now and feel the difference!

4 videos

Why it worked

The video uses a relatable 'POV' format that targets a specific pain point (typing with long nails) and leverages social proof by highlighting the product's viral status and star rating.

Summary

A person with long nails visits a Walmart store to purchase a Tippy Type keyboard cover. The video shows the product on the shelf and the person checking out with it.

Structure

1Pointing at the beauty aisle sign
2Locating the product on the shelf
3Picking up the product
4Checking out at the register
5

Original caption

bc they know you deserve the best 💙✨ shop tippy type at a @Walmart near you while supplies last #walmartbeauty #walmart #longnails #productlaunch #pressons

More from @tippytype

Product placement

Tippy Type keyboard cover is the central focus of the video, shown on the shelf and being purchased.

Call to action

shop tippy type at a @Walmart near you while supplies last

On-screen text

pov: your nails go shopping at Walmart NAIL THE SEMESTER TYPE WITH LONG NAILS...FINALLY! 4.8 STARS GAME CHANGER IT ACTUALLY WORKS! VIRAL 150 MILLION+ VIEWS LONG NAIL KEYBOARD COVER FOR APPLE DEVICES CIRCLES HAVE LONG NAILS AND TYPE NATURALLY! BAZED KEYS + SPACE FOR LONG NAILS INCLUDES: 1 tippy type keyboard cover | net wt 0.75 oz | 20 g