be normal... be calm...

@tippytype

56.6K followers · usually 1.7K views a post

Views

17.9K

Likes

703

Comments

4

Shares

31

Selling · Other Product

Tippy Type Keyboard Cover https://linktr.ee/tippytype ↗

Why it worked

The video leverages a relatable problem (difficulty typing with long nails) and presents a novel solution with social proof (viral status, high ratings). The "native mention" format, appearing in a real-world shopping context, makes the promotion feel authentic and less like a direct advertisement.

Summary

Two women are in a Walmart beauty aisle discussing a "Tippy Type" keyboard cover designed for people with long nails. One woman expresses disbelief that it works, while the other shows positive reviews and encourages viewers to find it at Walmart.

Structure

1Setting the scene in Walmart
2Introducing the product
3Discussing the product's purpose
4Showing positive reviews
5Call to action to find it at Walmart

Product placement

The video prominently features the "Tippy Type" keyboard cover, showing its packaging and demonstrating its use through an inset video. The product is also mentioned by name and its benefits are discussed.

Original caption

just launched in @Walmart, baddies!!! 💙💅✨ find us in 500 doors across the US in Walmart Beauty until 7/31 🛍️ shop our keyboard cover for apple devices for ONLY $19.98!!! #walmart #walmartbeauty #longnails #nailtech #backtoschoolshopping

More from @tippytype

Their other posts in the index, biggest breakout first.

Call to action

Hurry! Find us in Walmart beauty ends 7/31!

On-screen text

G 22 Trending NAIL THE SEMESTER TYPE WITH LONG NAILS...FINALLY! tippy type. KEYBOARD COVER 4.8 STARS "GAME CHANGER" "IT ACTUALLY WORKS" VIRAL 150 MILLION+ VIEWS BEFORE AFTER HURRY! find us in Walmart beauty ends 7/31!

Transcript

be normal... be calm... be NORMAL! I can't. My product isn't freaking Walmart. Girl, are you okay? Nails. You need this. What is it? It's a tippy type. It's a keyboard cover for typing with long nails. Oh my god, I've needed this my whole life. But does it really work? It actually works. I promise. That's a real review. Oh my god, this is going in the group chat immediately. Hurry! Find us in Walmart beauty ends 7/31!