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All breakouts
9.3KTalking HeadPOV / Skit hook
Hook
ooh, pretty. too bad I can't type with long nails at work
@tippytype
56.6K followers · usually 1.7K views a post
Views
15.2M
Likes
889.0K
Comments
673
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Why it worked
The video uses a relatable pain point (typing with long nails) and a high-energy, skit-based format to introduce the product as a 'must-have' discovery.
Summary
Two friends in a beauty aisle discuss the struggle of typing with long nails before one introduces the other to a keyboard cover designed to solve the problem. They then run to the electronics section to find the product.
Structure
- 1Character expresses frustration with long nails
- 2Friend introduces the solution
- 3They run to the electronics aisle
- 4Product is revealed as a keyboard cover
- 5Character is excited to finally have long nails
Product placement
The product is shown in the packaging as a keyboard cover and the brand name is mentioned repeatedly.
Call to action
Available at Target
Original caption
stalking potential tippy type baddies in the beauty section 💅🏻 find us in the ✨computer accessories✨ section of @target stores nationwide! use the link in the tippy type bio to find a target store in-stock nearest you! 🎀 ps cc @Olive & June we promise we put all the nails back nicely 💅 #longnails #pressons #nailtech #acrylics #beauty #target #targetrun #targetstyle
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