ooh, pretty. too bad I can't type with long nails at work

@tippytype

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Views

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SoundTikTok sound · original sound - tippytype

Promoted product

Tippy Typetippytype.co

typing with long nails just got easier! we make typing with long nails fun, comfortable and with less typos. order now and feel the difference!

15 videos

Why it worked

The video uses a relatable pain point (typing with long nails) and a high-energy, skit-based format to introduce the product as a 'must-have' discovery.

Summary

Two friends in a beauty aisle discuss the struggle of typing with long nails before one introduces the other to a keyboard cover designed to solve the problem. They then run to the electronics section to find the product.

Structure

1Character expresses frustration with long nails
2Friend introduces the solution
3They run to the electronics aisle
4Product is revealed as a keyboard cover

Original caption

stalking potential tippy type baddies in the beauty section 💅🏻 find us in the ✨computer accessories✨ section of @target stores nationwide! use the link in the tippy type bio to find a target store in-stock nearest you! 🎀 ps cc @Olive & June we promise we put all the nails back nicely 💅 #longnails #pressons #nailtech #acrylics #beauty #target #targetrun #targetstyle

More from @tippytype

Product placement

The product is shown in the packaging as a keyboard cover and the brand name is mentioned repeatedly.

Call to action

Available at Target

On-screen text

ooh pretty too bad I can't type with long nails at work did you just say you can't type with long nails yeah... you haven't heard of tippy type yet?! omg... let's go bitch! it's a keyboard cover for typing with long nails wait so...you're saying I can type with the nails I want now? uh-huh STOP - TYPE WITH THE NAILS YOU WANT tippy type. Available at Target

Transcript

ooh, pretty. too bad I can't type with long nails at work. did you just say you can't type with long nails? yeah, kind of. you haven't heard of tippy type yet? omg, let's go bitch! it's a keyboard cover for typing with long nails. wait, so you're saying I can type with the nails I want now? uh-huh. stop.