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All breakouts
3.9KTalking HeadStory Open hook
Hook
they didn't take me seriously as a long nail girlie...
@tippytype
56.6K followers · usually 1.7K views a post
Views
6.4M
Likes
316.4K
Comments
846
Shares
6.9K
Why it worked
The video leverages a relatable 'underdog' narrative and a satisfying 'milestone' reveal, which builds social proof and brand authenticity.
Summary
A woman walks through a Target aisle and finds her own product, Tippy Type, on the shelf. She celebrates the milestone of her product being available in a major retail store.
Structure
- 1Creator walks through a store aisle
- 2Creator spots her product on the shelf
- 3Creator picks up the product and smiles
- 4Creator shows the product to the camera
Product placement
The creator finds and displays her own product, Tippy Type, on a retail shelf at Target.
On-screen text
they didn't take me seriously as a long nail girlie...
but I knew the 💅baddies would
Original caption
iykyk…love you so much 🫶💅 tippy type is now available at @target, Amazon, Tiktok shop, and our website of course: tippytype.co! #longnails #pressons #nailtech #acrylics #beauty #target #targetrun #targetstyle #baddies
More from @tippytype
Their other posts in the index, biggest breakout first.
