they didn't take me seriously as a long nail girlie...

@tippytype

56.6K followers · usually 1.4K views a post

Views

6.4M

Likes

316.4K

Comments

846

Shares

6.9K

SoundTikTok sound · Let It All Work Out

Promoted product

Tippy Typetippytype.co

typing with long nails just got easier! we make typing with long nails fun, comfortable and with less typos. order now and feel the difference!

15 videos

Why it worked

The video leverages a relatable 'underdog' narrative and a satisfying 'milestone' reveal, which builds social proof and brand authenticity.

Summary

A woman walks through a Target aisle and finds her own product, Tippy Type, on the shelf. She celebrates the milestone of her product being available in a major retail store.

Structure

1Creator walks through a store aisle
2Creator spots her product on the shelf
3Creator picks up the product and smiles
4Creator shows the product to the camera

Product placement

Original caption

iykyk…love you so much 🫶💅 tippy type is now available at @target, Amazon, Tiktok shop, and our website of course: tippytype.co! #longnails #pressons #nailtech #acrylics #beauty #target #targetrun #targetstyle #baddies