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VALENTINE'S PUPPY CHOW 💘🐶🍫
@peppertheapp
58.2K followers · usually 1.4K views a post
Views
11.1K
Likes
143
Comments
2
Shares
15
Selling · Mobile App › Utility
Why it worked
The video uses a popular recipe format (food preparation) with a seasonal theme (Valentine's Day) and a clear, albeit subtle, call to action to download an app for the full recipe.
Summary
This video shows the process of making Valentine's Puppy Chow. It begins with pre-made puppy chow pieces, then shows the ingredients and steps for making the pink coating, and finally mixes the coated pieces together.
Structure
- 1Show finished product
- 2Add white chocolate chips and butter
- 3Add pink food coloring
- 4Mix coating
- 5Coat puppy chow pieces
- 6Shake to coat
Product placement
The video promotes 'Pepper the app' as the source for the recipe, with text overlay and a chili pepper emoji.
Call to action
Find the recipe on Pepper the app or comment “CHOW” for the link 🌶️ Tag someone you’d make this for 💓⬇️
Original caption
VALENTINE’S PUPPY CHOW 💘🐶🍫 Find the recipe on Pepper the app or comment “CHOW” for the link 🌶️ Tag someone you’d make this for 💓⬇️ #ValentinesDay #valentines #valentinesdaytreats #puppychow #muddybuddy
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