Why it worked
The video taps into a popular holiday (Valentine's Day) and presents a creative, visually appealing food item (heart-shaped burgers) that is easy to replicate at home. The use of a well-known brand like Borden cheese adds a touch of familiarity and trust.
Summary
This video demonstrates how to make heart-shaped burgers for Valentine's Day. It shows the process of forming the patties, frying them, adding cheese and toppings, and assembling them into sliders.
Structure
- 1Forming heart-shaped burger patties
- 2Frying the patties
- 3Adding Borden American Cheese
- 4Assembling the burgers with toppings
- 5Showing the finished heart burgers
Product placement
The video prominently features Borden American Cheese slices being placed on the heart-shaped burger patties.
Call to action
Save this for Valentine’s Day or send it to someone you’re making this for
On-screen text
HEART
BURGERS
❤️
🍔
olive oil
fry
bun
Borden American Cheese
Borden American Cheese
top bun
recipe on Pepper the app
🌶️