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149Silent UGCOther hook
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CHRISTMAS CRACK
@peppertheapp
58.2K followers · usually 1.4K views a post
Views
210.8K
Likes
1.3K
Comments
15
Shares
286
Why it worked
The video uses highly satisfying, fast-paced visual ASMR of the cooking process to capture attention, while the caption provides a low-friction way to drive traffic to the promoted app.
Summary
A quick, visually satisfying recipe video demonstrates how to make 'Christmas Crack' using saltines, butter, brown sugar, chocolate chips, and sprinkles. The creator directs viewers to the Pepper app to find the full recipe.
Structure
- 1Laying out saltine crackers on a baking sheet
- 2Melting butter and brown sugar in a saucepan
- 3Pouring the caramel mixture over the crackers
- 4Spreading melted chocolate chips over the top
- 5Adding holiday sprinkles and breaking the finished treat
Product placement
The Pepper app is mentioned in the caption as the place to find the recipe.
Call to action
Original caption
CHRISTMAS CRACK 🧈🍫🎄 Comment “CRACK” for the recipe or find it on Pepper the app 🌶️ Be warned: only make this if you’re okay with eating the whole batch in one day 🫢 What’s your favorite holiday snack?? Comment below ⬇️⬇️ #christmascrack #christmasrecipe #snack #snackideas #desserttiktok
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