The video uses a popular, seasonal food item (St. Paddy's Day treats) and a simple, visually appealing recipe format. The call to action directs viewers to a specific app for more recipes, leveraging the trend for discoverability.
Summary
This video shows the process of making green Rice Krispie treats for St. Patrick's Day. The recipe is available on the Pepper app.
Structure
1Melting marshmallows
2Adding green food coloring
3Adding Rice Krispies
4Mixing ingredients
5Showing the final product
Product placement
The video mentions and promotes 'Pepper the app' as the source for the full recipe.
Call to action
Follow @peppertheapp for more easy recipes
On-screen text
Original caption
ST. PADDY’S RICE KRISPIE TREATS 🍀💚🌈 Full recipe on Pepper the app 🌶️ Follow @peppertheapp for more easy recipes 😍 #greenfood #stpatricksday #leprechaun #ricekrispietreats #ricekrispies
More from @peppertheapp
Their other posts in the index, biggest breakout first.
ST. PADDY'S
RICE KRISPIE
TREATS 🍀
mel
mel
green food coloring
green food coloring
rice krispies
mix
recipe on Pepper the app 🌶️