I just cancelled my Amex gold for this credit card

@moneymoveswithlydia

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Fidelityfidelity.com

Fidelity Investments is a financial services company that helps customers plan and achieve their most important financial goals. We offer a wide range of financial products and services for individuals and businesses, including trading & investing, retirement, spending & saving, and wealth management.

35 videos25 creators

Why it worked

The video leverages a strong, contrarian hook by announcing the cancellation of a popular, high-status credit card, which immediately captures the viewer's attention and curiosity.

Summary

The creator explains why she switched from her American Express Gold card to the Fidelity Rewards Visa Signature card. She highlights the benefits of the new card, including the flat 2% cash back, lack of annual fees, and the ability to invest the rewards.

Structure

1Hook: Cancelling Amex Gold for a better card
2Pain points: High annual fees and changing reward categories
3

Original caption

I just cancelled my Amex gold #amex #creditcards #PersonalFinance #moneytips #financialliteracy

More from @moneymoveswithlydia

Product placement

The creator holds the Fidelity Rewards Visa Signature card throughout the video, contrasting it with the Amex Gold card.

Call to action

Make sure to follow for more money moves that actually build wealth.

On-screen text

Cancelling My Amex Gold I just cancelled my amex gold for this credit card and i don't see anyone talking about it I love the amex gold but they recently just raised their annual fee and also the categories are always changing so i wanted something that was pretty consistent across all categories with no annual fee i made the switch to the fidelity rewards visa signature card and it is so great because it's 2 % on literally everything no cap zero annual fee and no foreign transaction fees as well and when the money comes back it could be invested for me and i am huge on investing i love the idea of having a card that helps me save and invest instead of spending it on random things i found this card solely because scrolling on reddit and i can say i have not been disappointed make sure to follow for more money moves that actually build wealth

Transcript

I just cancelled my Amex gold for this credit card and I don't see anyone talking about it. I love the Amex Gold but they recently just raised their annual fee and also the categories are always changing with points so I wanted something that was pretty consistent across all categories with no annual fee. I made the switch to the Fidelity Rewards Visa Signature card and it is so great because it's 2% on literally everything, no cap, zero annual fee and no foreign transaction fees as well. And when the money comes back it could be invested for me and I am huge on investing. I love the idea of having a card that helps me save and invest instead of spending it on random things. I found this card solely because scrolling on Reddit and I can say I have not been disappointed. Make sure to follow for more money moves that actually build wealth.