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12.3Text-HeavyContrarian hook
Hook
Six figures is now lower middle class
@moneymoveswithlydia
83.7K followers · usually 6.4K views a post
Views
76.4K
Likes
612
Comments
124
Shares
179
Why it worked
The video leverages a relatable, high-anxiety financial topic that challenges conventional wisdom about wealth, encouraging viewers to share and comment on the economic reality.
Summary
The video displays text explaining that $100,000 in the 1990s is equivalent to needing $234,465 in 2026 to maintain the same lifestyle. A woman sits at a table drinking a green beverage while the text overlays appear.
Structure
- 1State the premise about six figures
- 2Show the inflation calculation
- 3Conclude with the new benchmark
On-screen text
Six figures is now lower middle class
If your parents made $100k in the 90's...
You'd need $234,465 in 2026 to have the same life
$234k is the new $100k
Original caption
The new $100K #PersonalFinance #Moneytips #investing #savingmoney #wealth
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