Promoted product
tippytype
Why it worked
The video uses a relatable "problem/solution" format with a strong testimonial, combined with engaging reaction shots that create a sense of shared enjoyment and social proof, making the product seem desirable.
Summary
The video shows hands typing on a laptop with a pink keyboard cover. An overlay displays a positive customer review for the keyboard cover. The video then transitions through various clips of people reacting with amusement or excitement.
Structure
- 1Typing on a laptop with a pink keyboard cover
- 2Customer review overlay
- 3Reactions of people
- 4More reactions of people
Product placement
tippytype: ACTS - it is a keyboard cover that is placed on a laptop keyboard and is used for typing. Removing it would change the appearance of the keyboard and the typing experience. The creator's account name is also tippytype.
On-screen text
the best...
EVER
Jennifer M. Verified buyer
I am not sure how I lived without it