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8.1Talking HeadStory Open hookCreator Economy
Hook
Getting this from Margot Robbie was NOTT on my 2026 bingo card...
@kalebsjournal
28.5K followers · usually 3.4K views a post
Views
27.5K
Likes
99
Comments
1
Shares
3
Promoted product
Locket
Add your friends to your Home Screen, share weekly recaps, and keep your people close. Locket is for best friends first.
Why it worked
The video leverages the popularity of Margot Robbie and Jacob Elordi, creating a sense of surprise and relatability by showing their image on a popular app like Locket. The "did you get tix yet?" text adds a layer of intrigue, hinting at a potential event or movie release.
Summary
The video shows a screenshot of the Locket app, which displays a picture of Margot Robbie and Jacob Elordi. The creator expresses surprise that this image appeared on their Locket app, implying it was unexpected.
Structure
- 1Shows Locket app homescreen
- 2Highlights image of Margot Robbie and Jacob Elordi
- 3Expresses surprise at the content
Product placement
The video shows the Locket app interface on a phone, featuring a picture of Margot Robbie and Jacob Elordi.
Original caption
the way I screamed… #margotrobbie #homescreen #locket #jacobelordi
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