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All breakouts
5 videos3 creators
12.5App DemoPOV / Skit hookCreator Economy
Hook
Pov you have a healthy relationship with your mom :)
@kalebsjournal
28.5K followers · usually 3.4K views a post
Views
41.5K
Likes
1.6K
Comments
14
Shares
26
Promoted product
Locket
Add your friends to your Home Screen, share weekly recaps, and keep your people close. Locket is for best friends first.
Why it worked
The video leverages a relatable, wholesome emotional hook to demonstrate the app's core value proposition in a natural, non-intrusive way.
Summary
The creator shows a sweet interaction with his mother using the Locket app to send photos directly to each other's home screens. The video highlights the app's functionality as a way to maintain a close relationship.
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Transcript, structure and on-screen text
4 beats, a 17-word transcript and 4 lines of on-screen text — the parts you need to write your own version.
Original caption
No bc she is my best friend #besties #momtok #cute #momgoals #locket
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