Why does IG instants look familiar?!

@kalebsjournal

28.5K followers · usually 3.4K views a post

Views

13.6K

Likes

341

Comments

2

Shares

15

SoundTikTok sound · Dashboard

Promoted product

Locket

Add your friends to your Home Screen, share weekly recaps, and keep your people close. Locket is for best friends first.

6 videos3 creators

Why it worked

The video leverages a common user experience with Instagram to highlight the similarities with Locket, creating an "aha!" moment for viewers. This relatable comparison and clear demonstration of the Locket app's functionality likely drove engagement.

Summary

The creator questions why Instagram's instant photo feature looks familiar, then reveals it's because the app Locket has an identical user interface. The video showcases the Locket app's interface and functionality.

Structure

1Questioning familiarity of IG instants
2Revealing the reason: Locket's interface
3Showing Locket app interface
4Demonstrating sending a photo via Locket

Original caption

Even the user interface is identical… #locket #instagram #instants #viral #new

More from @kalebsjournal

Product placement

Locket: Acts - it is an app that allows users to send photos to friends, and the video shows its interface and functionality. Removing it would change the video's content. Instagram: Appears - it is mentioned as a comparison point and its interface is briefly shown, but it is not the focus of the video or actively used. Removing it would not significantly change the video's core message about Locket.