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All breakouts
5 videos3 creators
4.1Talking HeadDirect Question hookCreator Economy
Hook
Why does IG instants look familiar?!
@kalebsjournal
28.5K followers · usually 3.4K views a post
Views
13.6K
Likes
341
Comments
2
Shares
15
Promoted product
Locket
Add your friends to your Home Screen, share weekly recaps, and keep your people close. Locket is for best friends first.
Why it worked
The video leverages a common user experience with Instagram to highlight the similarities with Locket, creating an "aha!" moment for viewers. This relatable comparison and clear demonstration of the Locket app's functionality likely drove engagement.
Summary
The creator questions why Instagram's instant photo feature looks familiar, then reveals it's because the app Locket has an identical user interface. The video showcases the Locket app's interface and functionality.
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Transcript, structure and on-screen text
4 beats, a 6-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Even the user interface is identical… #locket #instagram #instants #viral #new
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