No, don't say you'll do it next weekend because that's what you said last weekend.

@techgirldiary

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H&R Block Canadaseen in 2 videos →https://www.hrblock.ca/ ↗

Why it worked

The video uses a relatable pain point (procrastination and tax anxiety) to build trust before introducing the product as a stress-relieving solution.

Summary

The creator addresses the common habit of procrastinating on tax filing due to stress and confusion. She recommends using H&R Block's remote filing service to ensure accuracy and maximize potential refunds.

Structure

1Identify the procrastination habit
2Acknowledge the stress of tax season
3Share personal experience of missing out on money
4Introduce H&R Block as the solution
5Explain the remote filing process
6Call to action to start early

Product placement

H&R Block Canada is mentioned as the service used for filing taxes.

Original caption

This is your sign to stop putting off your taxes before the end of April panic hits. I used @hrblockcanada this year and it honestly made the whole process way less stressful. Have you filed yet or are we still avoiding it? 👀 #HRBlockCanadaPartner #Ad #taxseason #canadiantaxes #finances

More from @techgirldiary

Their other posts in the index, biggest breakout first.

Call to action

Take back tax season with H&R Block Canada.

On-screen text

NO DON'T SAY BECAUSE THAT'S WHAT YOU SAID LAST WEEKEND THINKING ABOUT YOUR TAX RETURN DOES NOT COUNT AS FILING YOUR TAXES LOOK I KNOW YOU WAIT UNTIL THE LAST MINUTE BECAUSE TAXES ARE PRETTY STRESSFUL AND CONFUSING I USED TO DO THE SAME THING JUST HOPED I CLICKED ALL THE RIGHT BOXES ENTERED THE RIGHT AMOUNTS AND DIDN'T MISS ANYTHING I WAS MISSING THINGS I WAS MISSING OUT ON GETTING MORE MONEY BACK AND THAT'S WHY I USE H&R BLOCK'S REMOTE FILING SERVICE TO FILE MY TAXES THIS YEAR THIS YEAR THEIR TAX EXPERTS LOOK FOR CREDITS AND REFUNDS THAT YOU MIGHT NOT EVEN REALIZE YOU QUALIFY FOR IT'S THEIR ENTIRE JOB TO FIND MONEY THAT PEOPLE MISS AND IT'S SUPER EASY BECAUSE YOU CAN FILE FROM THE COMFORT OF YOUR OWN HOME ALL YOU HAVE TO DO IS UPLOAD YOUR TAX DOCUMENTS HAVE A QUICK CHAT WITH THEIR EXPERTS AND THEY'LL TAKE CARE OF THE REST SAVE YOURSELF A SPIRAL AND START NOW BEFORE THE END OF APRIL PANIC HITS TAKE BACK TAX SEASON WITH H&R BLOCK CANADA

Transcript

No, don't say you'll do it next weekend because that's what you said last weekend. And no, thinking about your tax return does not count as filing your taxes. Look, I know you wait until the last minute because taxes are pretty stressful and confusing. I used to do the same thing, just hoped I clicked all the right boxes, entered the right amounts, and didn't miss anything. But guess what? I was missing things. I was missing out on getting more money back, and that's why I use H&R Block's remote filing service to file my taxes this year. Their tax experts look for credits and refunds that you might not even realize you qualify for. It's their entire job to find money that people miss. And it's super easy because you can file from the comfort of your own home. All you have to do is upload your tax documents, have a quick chat with their experts, and they'll take care of the rest. So this is me telling you, save yourself a spiral and start now before the end of April panic hits. Take back tax season with H&R Block Canada.