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32.0Silent UGCStory Open hook
Hook
Papa j'aime bien la pâte à tartiner Funkie
@funkie_fr
7.8K followers · usually 1.3K views a post
Views
41.6K
Likes
136
Comments
9
Shares
6
Why it worked
The video uses a relatable 'ask and receive' trope with a comedic, exaggerated visual payoff that showcases the product's branding and variety in a memorable way.
Summary
A person asks their father for Funkie spread, and the father reveals a refrigerator completely stocked with various jars of the product. The video highlights the brand's unique storage requirement in a humorous way.
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Merci Papa… 🥲 (Oui notre pâte à tartine se conserve au frigo 💛)
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