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32.0Silent UGCStory Open hookLifestyle
Hook
Papa j'aime bien la pâte à tartiner Funkie
@funkie_fr
7.8K followers · usually 1.3K views a post
Views
41.6K
Likes
136
Comments
9
Shares
6
Why it worked
The video uses a relatable 'ask and receive' trope with a comedic, exaggerated visual payoff that showcases the product's branding and variety in a memorable way.
Summary
A person asks their father for Funkie spread, and the father reveals a refrigerator completely stocked with various jars of the product. The video highlights the brand's unique storage requirement in a humorous way.
Structure
- 1User expresses desire for the product
- 2Father opens the refrigerator
- 3Reveal of the fridge full of product
- 4Humorous realization of the quantity
Product placement
The Funkie spread jars are the central focus of the video, shown in the user's hand and then filling the entire refrigerator.
Original caption
Merci Papa… 🥲 (Oui notre pâte à tartine se conserve au frigo 💛)
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