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Can you make money on YouTube Shorts?
using real client data
1. Can you make money on YouTube shorts?
And 2. Is it worth it for me to take my old content and put it on YouTube shorts?
And I wanna show you some realistic numbers
that can help contextualize my answer.
So when I say realistic, I mean if you want to compare
ideally
apples to apples. So this is real client data.
Estimated revenue
$4.1K
$1.4K
$0
May 9
Mar 11
Estimated revenue
$5.2K
$1.4K
$0
Apr 4
Mar 11
That's a short form video that made about $4,000.
And this is one of their highest performing shorts
that they have
and their highest earning shorts.
So 4,000, 5,000.
Relatively apples to apples
when it comes to how much money these single pieces of content brought in.
How many views did it take to get these numbers?
This Short has gotten 27,976,204
views since it was published
For the short form, it took 27 million views.
That's a lot. And that is not
always an easy benchmark
for people to achieve
when it comes to viewership.
Now, are shorts views easier to attain?
Of course, because of the infinite scroll feed,
the nature of that, you're gonna get more views
on average than any long form.
That being said, how many views did it take
the long form to make more money than that short?
This video has gotten 656,689
views since it was published
650,000.
I mean, that's a lot of views still,
but it's not 27 million. So again,
these numbers are just to help you understand the context of monetization
and why, more often than not,
I'm recommending long form content
because it is quite literally
more bang for your buck.
You're having a deeper relationship with your
audience,
and you're probably making more money
if you're optimising your
content to get even less
views than,
you know, 27 million,
but still a good amount of views generally.
But that being said, is it
worth it for you to post on shorts?
Absolutely, I think so.
Especially now that
YouTube shorts is a lot
better than it was when it
was first introduced
in terms of integrating your audience.
Something I will say is still
incredibly relevant
is that if you are successful
on TikTok,
on Instagram reels, whatever it is,
if you're successful on short form
and then you post all of your stuff on YouTube shorts
and you start to see momentum and traction and subscribers
and you're hitting these big numbers and you're like, whoa.
Do not let that inflate what
your long form numbers
might look like,
because still
there is a separation
between the short viewer
and the long form viewer.
I have personally worked with
a lot of clients who have
made tens of thousands,
like over 50,000 subscribers
just from shorts,
and they can't crack 300
Views on a long form video.
Two different audiences,
two different ways that you
need to approach it.
So just keep that in mind
when you're thinking about
transferring your stuff.
If your stuff is going to be in
the same topic niche genre,
I think it can be worth it.
For sure. And
if you're okay with
potentially gaining subscribers
and viewers that don't
translate to long form,
then it's totally worth it.
You can potentially monetize
those all on their own,
but it is something that is
important to say
that they don't have a ton of
crossover yet.
Not for everybody at least.
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