So this is Danny Gonzalez. He's a YouTuber. Just kidding, it's Drew Gooden.

So this is Danny Gonzalez. He's a YouTuber. Just kidding, it's Drew Gooden. This is Drew Gooden and he's a YouTuber and he is so smart that within two seconds of his most recent video, he proves that he understands YouTube and I want to dissect it so you can learn from it. The music industry is in an interesting place right now because on one hand, it's more accessible than it's ever Did you hear it? The music industry is in an interesting place. Let's talk about that line and why it's so important. It does two things. First is, it confirms the click. Now this is a phrase you'll hear tons, especially if you're a Colin and Samir nerd like I am and basically it means that when you are on YouTube and you see a thumbnail and a title, you are given a choice and if you make the choice to opt in, you want to know right away this was the right choice that I made. So if you want to watch a video about the music industry, mentioning the music industry, the very first line makes a lot of sense. Now the second thing, he says it's in an interesting place. Why does that matter? He could have said the music industry is broken and then gone into all of the bad stuff. This reduces tension because it gives you the answer right away. Instead he says the music industry is in an interesting place so that you can build that suspense.