guys is that who I think it is

@glowishere

86.9K followers · usually 8.7K views a post

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860

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SoundTikTok sound · original sound - glowishere

Promoted product

Peptide Lip Balm

Why it worked

The video leverages the popularity of a reality TV show and its cast members to create a relatable and exciting "fan moment." By showing a recognizable figure using the product, it generates interest and social proof in a subtle, native way.

Summary

The creator expresses excitement upon recognizing Song Seung-il, a cast member from Singles Inferno, using their lip balm. She highlights this as a fan moment because she was a fan of him on the show.

Structure

1Recognizing Song Seung-il
2Identifying him as a Singles Inferno cast member
3Noticing he's using the lip balm
4Expressing excitement as a fan

Product placement

Song Seung-il is shown using the Peptide Lip Balm in shade #iceblue.

On-screen text

[ SEUNGIL ] (입술이) (제형이) 되

Original caption

another fan moment 🫧🤩 #singlesinferno #peptidelipbalm #glowlipbalm #lipcare #songseungil

More from @glowishere

More breakout videos from this creator.

Transcript

guys is that who I think it is that is Singles Inferno cast member Song Seung-il and he's using our lip balm shade #iceblue this is such a fan moment because I was a fan of him on the show like what