Why it worked
The post effectively uses visual appeal by showcasing the product on lips and skin, combined with clear labeling of shades and undertones, which is a common and effective strategy for beauty product marketing on visual platforms.
Summary
This post showcases the Glow Diamond Tinted Lip Oil, highlighting five different shades with close-ups of lips and arm swatches. It aims to help viewers find the right shade based on undertones.
Structure
- 1Introduction to the product and its shades
- 2Lip swatches for each shade
- 3Arm swatches for each shade
- 4Detailed shade names and undertones
Product placement
The video displays the Glow Diamond Tinted Lip Oil product packaging, close-ups of lips with the product applied, and arm swatches of the different shades.
On-screen text
#0326
deep neutral
#0417
muted neutral
#0920
muted cool
#0921
soft neutral
#1003
deep cool
#0326
deep neutral
#0417
muted neutral
#0920
muted cool
#0921
soft neutral
#1003
deep cool
#0326
vintage grunge cherry
#0417
muted beige fig
#0920
ash mauve grape
#0921
dry neutral peach
#1003
deep black currant