one of our bestsellers, the not dry concealer just got even better

@glowishere

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SoundTikTok sound · original sound - glowishere

Promoted product

Not Dry Concealer

[glow] not dry concealer offers medium coverage with a moisturizing, dewy finish for blemishes, dark circles, and hyperpigmentation. Vegan, cruelty free, and made for all skin types.

Why it worked

The video provides high utility by clearly mapping shades to skin tones and incentivizes engagement through a giveaway.

Summary

The creator introduces an expanded shade range for their 'Not Dry Concealer' product. She demonstrates each of the 12 shades on her arm and invites viewers to comment for a chance to win one.

Structure

1Introduction of the product and the new shade expansion
2Display of the original shades
3Demonstration of all 12 shades on the arm
4Call to action for a giveaway

Product placement

The creator holds and swatches the 'Not Dry Concealer' pots throughout the video.

Original caption

our not dry concealer is now available on TikTok Shop + Amazon 🤍 #notdryconcealer #notdryconcealerlaunch #glowconcealer #concealer

More from @glowishere

Call to action

comment which shade you'd use

On-screen text

one of our bestsellers the not dry concealer just got even better we've just expanded the shade range 6 options (12 shades) these are the original shades you may already know #pink #white #light #rosysalmon and here's the shade chart to help you find your perfect match if you're light to neutral #pink #white #light #rosysalmon if you're light to cool #pale #blushbeige if you're medium to warm #sand #honeysunset if you're deep warm #sol and #wildamber if your deep neutral #sable #toffeedrip here's the 6 options (12 shades) of our not dry concealer and if you stayed til the end comment which shade you'd use hidden giveaway we'll pick five people to receive their shade

Transcript

one of our bestsellers, the not dry concealer just got even better. we've just expanded the shade range to 12 shades in total. these are the original shades you may already know, pink, white, and light and rosy salmon. and here's the shade chart to help you find your perfect match. if you're light to neutral, pink and white and light and rosy salmon. if you're light to cool, pale, blush beige. if you're medium to warm, sand and honey sunset. if you're deep warm, sol and wild amber. if you're deep neutral, sable and toffee drip. here's the 12 shades of our not dry concealer, and if you stayed til the end, comment which shade you'd use. we'll pick five people to receive their shade.