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All breakouts
114Talking HeadResult / Flex hook
Hook
one of our bestsellers, the not dry concealer just got even better
@glowishere
86.7K followers · usually 8.7K views a post
Views
1.0M
Likes
10.3K
Comments
196
Shares
423
Why it worked
The video provides high utility by clearly mapping shades to skin tones and incentivizes engagement through a giveaway.
Summary
The creator introduces an expanded shade range for their 'Not Dry Concealer' product. She demonstrates each of the 12 shades on her arm and invites viewers to comment for a chance to win one.
Structure
- 1Introduction of the product and the new shade expansion
- 2Display of the original shades
- 3Demonstration of all 12 shades on the arm
- 4Call to action for a giveaway
Product placement
The creator holds and swatches the 'Not Dry Concealer' pots throughout the video.
Call to action
comment which shade you'd use
On-screen text
one of our bestsellers
the not dry concealer just got even better
we've just expanded the shade range
6 options (12 shades)
these are the original shades you may already know
#pink #white
#light #rosysalmon
and here's the shade chart to help you find your perfect match
if you're light to neutral
#pink #white
#light #rosysalmon
if you're light to cool
#pale #blushbeige
if you're medium to warm
#sand #honeysunset
if you're deep warm
#sol and #wildamber
if your deep neutral
#sable #toffeedrip
here's the 6 options (12 shades) of our not dry concealer
and if you stayed til the end
comment which shade you'd use
hidden giveaway
we'll pick five people to receive their shade
Original caption
our not dry concealer is now available on TikTok Shop + Amazon 🤍 #notdryconcealer #notdryconcealerlaunch #glowconcealer #concealer
More from @glowishere
Their other posts in the index, biggest breakout first.
