NEO

@infinitetech_

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Selling · Other Product

MacBook Neoseen in 19 videos →

Why it worked

The video taps into the common consumer desire for affordable tech and addresses the controversy surrounding a new product, creating intrigue. It balances a critical review with practical use cases, making it relatable and informative for a broad audience.

Summary

The video reviews the Apple MacBook Neo, highlighting its strengths for average consumers and students, such as its portability and ability to handle light tasks and 4K video. However, it notes the lack of a backlit keyboard as a downside for low-light use and suggests it's not suitable for intensive creative projects.

Structure

1Introduction of MacBook Neo and controversy
2Purchase and initial testing for everyday tasks
3Discussion of target audience and limitations for creatives
4Highlighting 4K video capability and keyboard downside
5Student discount and portability benefits
6Conclusion on target market and potential purchase

Product placement

Original caption

The MacBook Neo might be Apples most controversial product right now. A lot of people online are calling it the worst Apple product ever made, so I bought the MacBook Neo myself to see if that’s actually true. After testing the MacBook Neo for everyday things like emails, watching videos, school work and light editing, I realised this laptop is clearly designed more for the average consumer rather than creatives needing more performance for intense tasks. But if you’re a student or someone looking for a lightweight everyday Apple laptop, the MacBook Neo could actually be a really solid option and I highly recommend it #techtok #macbookneo #macbook #apple #newmacbook

More from @infinitetech_

Their other posts in the index, biggest breakout first.

Apple MacBook Neo: Acts - it is the subject of the video, being reviewed and demonstrated. Removing it would change the video entirely. Apple logo: Appears - it is a logo on the MacBook Neo. Removing it would not change the video. Apple A18 Pro chip: Acts - it is mentioned as the processor in the MacBook Neo, and its presence is discussed as a feature. Removing it would change the discussion about the laptop's performance. iPhone: Appears - it is shown briefly in the video, but not interacted with or discussed as a product being sold. Removing it would not change the video. Nike: Appears - it is a logo on the creator's jersey. Removing it would not change the video. Cooler Master MasterLiquid ML240 Illusion: Appears - it is shown in a box in a video-within-a-video. It is not the focus of the current video. Removing it would not change the video. Adobe Photoshop: Acts - it is shown being used on the MacBook Neo for editing. Removing it would change the demonstration of the laptop's capabilities. Adobe Premiere Pro: Acts - it is shown being used on the MacBook Neo for video editing. Removing it would change the demonstration of the laptop's capabilities. Fortnite: Acts - it is shown being played on the MacBook Neo. Removing it would change the demonstration of the laptop's capabilities.

On-screen text

NEO WORST HAS MACBOOK NEO WHAT I WENT $600 USD ACTUALLY COMES VIBRANT THE ONE CITRUS GETTING 8GB OF RAM CHIP PRO PROBABLY TALKING JUST THOSE INTENSE MORE USING IT LIGHT PHOTOS & BUT MORE PROJECTS, RECOMMEND IT STILL VIDEO ONE DOWNSIDE KEYBOARD SO YOU TO SEE TYPING STUDENT EXTRA SO MY TO REALISTICALLY, PEOPLE THEY ON THE TIME FOR A DOOMSCROLL OVERTHINK MARKET BUY ONE

Transcript

The MacBook Neo might be Apples most controversial product right now. A lot of people online are calling it the worst Apple product ever made, so I bought the MacBook Neo myself to see if that’s actually true. After testing the MacBook Neo for everyday things like emails, watching videos, school work and light editing, I realised this laptop is clearly designed more for the average consumer rather than creatives needing more performance for intense tasks. But if you’re a student or someone looking to use it for light tasks such as writing documents, watching videos, doing school work, and light photo and video editing, then I would recommend it. But if you're a creative and needing more powerful longer projects, I probably wouldn't recommend it. Still, this laptop handles 4K video surprisingly well. One quick serviceable downside I found is that the keyboard isn't backlit, so you aren't fully able to see the keys when typing in low light environments. But if you're a student, you can actually even get an extra $100 off. So this is definitely going to be my go-to to take on me from now on. Realistically though, when most people are shopping for laptops, they get too fixated on the specs. When most of the time they just end up using it for a bigger screen to do scroll. So don't overthink it. If you're the target market, then I'd say it's a good buy. If this video gets 1000 followers, I'm going to try playing Fortnite on it.