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4.0KTalking HeadStory Open hookB2B
Hook
I ran the same exact video ad on two platforms.
@shwinnabego
303.8K followers · usually 7.6K views a post
Views
30.0M
Likes
25.5K
Comments
0
Shares
782
Why it worked
The video uses a strong, data-driven hook that challenges common marketing assumptions, immediately positioning the product as a smarter alternative to popular but ineffective strategies.
Summary
The creator compares the performance of an ad campaign on two different platforms, highlighting that LinkedIn Ads, despite having fewer views, generated significantly more customers. He argues against optimizing for vanity metrics and encourages B2B marketers to use LinkedIn's precise targeting to reach actual decision-makers.
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Transcript, structure and on-screen text
5 beats, a 329-word transcript and 5 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
I'm partnering with @LinkedIn to call out something every marketer knows, but nobody talks about. I ran the same ad on two platforms. One got 100K views. The other got 22K. Guess which one drove 3x more customers? Stop optimizing for vanity metrics. Cut the Bullspend. Get started with LinkedIn Ads. Learn more at linkedin.com/ads. If you're selling to businesses, the targeting alone is worth it. #marketing #b2b
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