I ran the same exact video ad on two platforms.

I ran the same exact video ad on two platforms. On one platform, it got 100,000 views, and on LinkedIn, it got 22,000 views. The question is, which one was better for my business? The reporting would say the 100,000 was better. We got more likes, shares, and engagement. But the LinkedIn ad, even with fewer views, drove three times as many customers directly to my business, which is an app for e-comm brands. And this is where a lot of B2B marketing goes wrong. We don't always advertise to the right audience because we often optimize for vanity metrics, flashy campaigns, or cheap clicks and views that don't translate to higher-quality leads or results. LinkedIn has a name for this. They call it Bullspend. Bullspend is running ads on platforms that don't make sense, to audiences that might like your post, but not actually be a potential customer. Think of it like running an ad during the most watched sporting event across the U.S., for a product that's only sold in one city. You get nationwide reach; but what's the point? And from the B2B side, LinkedIn Ads is where you can get the highest return on ad spend of all major online ad networks, because you can target the exact type of buyer for your app and service and drive real business impact and growth. LinkedIn also lets you get specific in ways other platforms can't. You can target by job title, seniority level, company size, and more importantly, your ads are hitting the right decision makers. And there are plenty of ad formats to choose from, including image carousel ads, videos, and even just text posts. The reality is, LinkedIn is where actual decision-makers are consuming content in the professional context and making buying decisions. So if you're building in B2B and want results, Cut The Bullspend, stop wasting ad budget, and get started with LinkedIn Ads to drive value. You can learn more at linkedin.com/ads.