The problem for most car advertising is that it all looks exactly the same.

@shwinnabego

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Promoted product

2026 Mazda CX-5mazdausa.com

Check out the redesigned Mazda CX-5 compact SUV with upgraded tech, intuitive touchscreen, standard AWD, and advanced safety and driver-assist features.

2 videos2 creators

Why it worked

The video succeeds by framing a corporate advertisement as an insightful marketing case study, providing value to the viewer while seamlessly integrating the brand's message.

Summary

The creator analyzes a creative marketing campaign by Mazda for their 2026 CX-5, which uses five different movie genres to showcase vehicle features. He explains how this narrative-driven approach effectively differentiates the brand from traditional, repetitive car advertisements.

Structure

1Identify the problem with generic car advertising
2Introduce the 2026 Mazda CX-5 campaign
3Explain the creative strategy of using five movie genres

Original caption

#MazdaPartner Understanding the philosophy companies operate with is an important lens into understanding their products: this is the lore behind @Mazda USA and new features and campaigns of the All-New 2026 Mazda CX-5. #Mazda #MazdaCX5 Learn more at mazdausa.com/vehicles/cx-5

More from @shwinnabego

Product placement

The video explicitly discusses and shows clips from the Mazda 2026 CX-5 '5 Sides' ad campaign, highlighting specific features like the touchscreen and moonroof.

Call to action

EXPLORE THE ALL-NEW CX-5

On-screen text

#MazdaPartner The problem for most car advertising is that it all looks exactly the same. The All New 2026 Shwinnabego Built to last State of the Art Odometer 2026 Mazda CX-5 MORE CONTROL More Connection MORE SAFETY MORE PASSION MORE DISCOVERY MAZDA PRESENTS 5 SIDES OF THE CX-5 EXPLORE THE ALL-NEW CX-5

Transcript

The problem for most car advertising is that it all looks exactly the same. Long and windy road, sharp turns, all with the same feature call-outs. And how many of these have you really paid attention to? When what you do is expected for the category, people ignore you, which is what makes the launch of the all new 2026 Mazda CX-5 interesting. Instead of leading with one of those traditional car ads, they hired award-winning Hoyt van Hoytema to make five narrative shorts, each one a different movie genre. Romance, action, sci-fi, musical, and horror. In each one, they use the same woman, but a different cinematic world. And in each world, you subtly pick up on a different feature of the car. The expanded safety suite, the panoramic moonroof, the new 15 inch touchscreen, all done in a way that feels like storytelling. Instead of telling you what the vehicle can do and getting trapped in a world of listing features, they built five different worlds to show you, which all work to drive home the brand messaging, five sides of the CX-5.