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Okay, so this is me at my desk, this is what I'm wearing, but this is this virtual try-on. This is this crazy. Yeah, look, kind of nice in that polo, though. Maybe I should start golfing. Okay, so what was that? That was me shopping on this new kind of experience on Manners Golf, and it is an experience powered by a company called Swap. And what Swap is doing is basically reimagining what the online shopping experience looks like in a world of AI. So think about how we're already talking with these tools, asking for product recommendations and insights. Swap is basically saying, hey, what if you brought that same technology to online shopping? What if while you're browsing products, you could ask questions, you could get recommendations, and even do things like see yourself in those products live, which is still so crazy that it works. And a lot of their early data is already showing benefit for both the retailers as well as the shoppers. So if you have a brand in the world of e-commerce, especially in apparel, I highly recommend you go book a demo with Swap. It's crazy. Look at that. How do they do this?