So, you know how every online store is basically the same experience?

@shwinnabego

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SoundTikTok sound · original sound - shwinnabego

Promoted product

Swap Commerceswapcommerce.com

4 videos

Why it worked

The video effectively uses a 'problem-solution' framework, contrasting the outdated, static shopping experience with a futuristic, AI-powered alternative that offers tangible business benefits like higher conversion and lower returns.

Summary

The creator discusses the evolution of online shopping from static grids to AI-driven agentic storefronts. He highlights the capabilities of Swap Commerce, a platform that provides personalized product recommendations and virtual try-ons to improve conversion and reduce returns.

Structure

1Identify the problem with current online shopping experiences
2Critique existing AI search tools as insufficient
3Introduce the concept of an agentic storefront
4Demonstrate features like personalized recommendations and virtual try-ons

Original caption

online stores might look very different with @Swap Commerce soon. An early look at what they’re calling agentic commerce #marketing #ecommerce

More from @shwinnabego

Product placement

The video features a screen recording of the Swap Commerce platform being used on a brand's website to demonstrate its AI-driven shopping capabilities.

Call to action

comment "swap", and I'll send you the link to book a demo.

On-screen text

So, you know how every online store is basically the same experience? How AI Shopping Could Turn Fashion Advertising on Its Head Searching the web... Thinking... Thinking... The First Agentic Commerce Storefront Conversion rates 42% 2x growth MoM RETURNS

Transcript

So, you know how every online store is basically the same experience? You go to the site, you scroll through a grid of products, and click around to find info. This has been the entire online shopping experience for like 20 years. The question is; How is that changing in an AI world? Now, there's been a lot of hype about AI in shopping, specifically with tools like ChatGPT. And while that's interesting, it is basically just a new search bar. The concept of a store hasn't changed. Instead, imagine you could land on a brand's website and tell it what you're looking for, and it pulls up recommendations. You could ask questions about styles or materials so you don't have to go hunting for information. And most importantly, instead of seeing a random model try on an outfit, you could actually see yourself in it. This is what Swap has built as the first agentic storefront. And it's early innings, but the numbers are already proving interesting. Conversion rates are doubling as recommendations are now specific and dynamic. For fashion brands, the platform is citing up to a 20% reduction in returns because of better sizing and fit guidance. Not to mention the first-party data is going to be at least 10 times better. If you were in the e-com space, this is seriously worth paying attention to. And if you want to be the first to the future of commerce, comment "swap", and I'll send you the link to book a demo.