So a year, e-commerce store might not have a homepage in two years.

So a year, e-commerce store might not have a homepage in two years. Here's what's changing and how it might even double your conversion. Now, if you've been in the world of e-commerce, you have probably heard this term agentic commerce thrown around a lot. And you think it's these little chatbots that help with customer support. But full agentic commerce, like what is being built by Swap, actually looks a lot different. Imagine instead an online experience where a shopper lands on a site and is able to have a custom immersive conversation with an all-knowing salesperson. They can ask questions without hunting for information, get tailored product recommendations, and even see themselves in those products. Now, this is an interesting shift because we are actively moving from a world where we would search, point, and click to completely conversational interfaces where we are doing work, finding information, finding product recommendations. So it only makes sense that if this becomes the dominant model for how we are searching and finding things, why would that not also become the dominant interface for how we shop? Especially when the early data looks promising with higher conversion rates and fewer returns because it is a far more tailored experience. And while it's early, this is what Swap is building. If you work in the world of e-commerce, go check them out.