145M people have this membership but less than 5% use its number one benefit.

@frugalrahul

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SoundTikTok sound · original sound - viralmusichitsofficial

Promoted product

Costco Travelcostcotravel.com

Why it worked

The video uses a strong 'insider secret' hook that challenges the viewer's perception of a common membership, followed by a clear, quantifiable financial benefit.

Summary

The creator explains how he saved money on a car rental in Vancouver by using Costco Travel instead of standard rental options. He highlights the additional perks he received, such as unlimited mileage and free cancellations, to encourage viewers to use the service.

Structure

1Hook about Costco membership
2Problem: expensive rental car search
3Solution: Costco Travel price comparison
4Benefits: unlimited km, extra driver, free cancellation
5

Original caption

#1 benefit of Costco Membership. 👑🏆🏆 Saved $450 in Vancouver on a car rental from Costco and got so many perks.

More from @frugalrahul

Product placement

Costco Travel is the central subject of the video, shown via screen recordings of the booking process.

Call to action

Follow your friend Frugal Rahul and I'll help you save money.

On-screen text

145M people $110.84 costcotravel $65/day Unlimited km No Charge for Extra Driver Free Cancellations

Transcript

145M people have this membership but less than 5% use its number one benefit. We need a rental car in Vancouver, Canada and the minimum price I found was $110 per day. Then I checked Costco Travel and found this car for only $65 a day. To my surprise, I also got three gifts. I can drive unlimited kilometers, I can add an extra driver, and I get free cancellations. Follow your friend Frugal Rahul and I'll help you save money.