Loading video…
All breakouts
65.5Silent UGCStory Open hookLifestyle
Hook
Until realization... 3...2...1
@frugalrahul
320.8K followers · usually 7.7K views a post
Views
552.2K
Likes
2.1K
Comments
34
Shares
41
Why it worked
The video uses a relatable 'sticker shock' moment at a popular retailer, which triggers immediate engagement from viewers who share similar experiences with rising grocery prices.
Summary
A shopper at Costco is surprised by the high price of a box of pomegranates at the self-checkout. The video captures his reaction to the $23.99 price tag.
Structure
- 1Shopper approaches self-checkout
- 2Shopper scans box of pomegranates
- 3Shopper notices the price on the screen
- 4Shopper reacts with shock
On-screen text
Until realization... 3...2...1
$23.99
"very nice you did today"
Original caption
Pomegranates for $23.99😦 #costco #costcocanada #savemoney #frugal
More from @frugalrahul
Their other posts in the index, biggest breakout first.
