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21.6Talking HeadDirect Question hookLifestyle
Hook
So you're 30 now?
@frugalrahul
320.8K followers · usually 7.7K views a post
Views
182.5K
Likes
2.6K
Comments
41
Shares
53
Why it worked
The video uses a relatable 'time travel' skit format to capture attention, then uses a humorous, unexpected product reveal as the punchline, making the promotion feel like a natural part of the story.
Summary
A man has a conversation with his younger self from 2016, explaining that instead of buying a motorcycle, he used his savings to move to Canada and invest in skincare. The video uses a split-screen format to depict the dialogue between the two versions of the same person.
Structure
- 1Younger self asks about life and a motorcycle
- 2Older self reveals he didn't buy the motorcycle
- 3Older self explains he used the money for something better
- 4Older self reveals he moved to Canada
- 5Older self applies CeraVe lotion as a subtle reveal of his 'better' investment
Product placement
The creator holds and applies a bottle of CeraVe moisturizing cream while talking about how he spent his savings.
Original caption
2016 Vs 2018
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