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25.1Talking HeadContrarian hook
Hook
Non, désolée Dr Jimmy, on n'a pas 5g de sucre pour 100g.
@funkie_fr
7.8K followers · usually 1.3K views a post
Views
32.6K
Likes
136
Comments
12
Shares
15
Why it worked
The video uses a 'response to criticism' format, which builds credibility by directly addressing a specific claim, while simultaneously showcasing the product's nutritional superiority.
Summary
The creator corrects a claim made by another influencer about the sugar content of their cereal brand, Funkie. She highlights the nutritional benefits of the product and introduces a new flavor, 'tout choc'.
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Transcript, structure and on-screen text
5 beats, a 94-word transcript and 30 lines of on-screen text — the parts you need to write your own version.
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Original caption
Dr Jimmy n’a pas 100% raison, mais s’il y a bien une chose avec laquelle on est d’accord, c’est que nos céréales fourrées sont 100% validées… peut-être qu’on lui fait tester nos fourrées tout choc’ 🍫? Dispo sur Funkie.fr
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