@koficlrkdixn — 9x breakout

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The Creator Trap: Going Viral vs Being Seen

@koficlrkdixn

3.8K followers · usually 1.8K views a post

Views

15.3K

Likes

1.6K

Comments

124

Why it worked

The video offers a counter-intuitive perspective on content creation, challenging the common pursuit of virality and instead advocating for audience focus. This resonates with creators who feel stuck or are seeking a more sustainable and meaningful approach to building their online presence.

Summary

This video discusses the creator trap of chasing viral numbers instead of focusing on content quality and audience relevance. The speaker argues that prioritizing the right audience leads to better engagement and opportunities, using an example of a creator who gained many followers but lost engagement.

Structure

1Introduction to the creator trap: viral vs. seen
2Shift from chasing views to focusing on audience
3The theory: quality over quantity leads to better engagement
4Example of a creator with high followers but low engagement
5The consequence of audience control vs. creator control
6Call to action: focus on who you want to reach

Product placement

The video shows a screenshot of a post by "Jason Gyamfi" with the text "WE DON'T GO NINE FIGURES AND COFFEEGO MORE" and mentions his follower count and engagement. The creator's linktree is also visible in the bio.

Call to action

So stop asking more people to see this and start thinking who do I want to see it and then create from there.

Original caption

This might be an unpopular opinion but I'd rather get 300 views on a video my exact target audience relates to than 3 million views from a video that has nothing to do with my core pillars. As creators we often chase numbers for validation without realising how much it impacts the quality of what we're actually making. But the magic in having a clear message is that you attract the right people a lot easier & and the right people are the ones who engage, who share and who brands will pay the most to reach. A million people who don't care will never outperform a thousand who do. #contentstrategy #socialmediagrowth #creatorstruggles #marketing #strategicgrowth