I just got done studying what the most influential creators are doing to land deals with brands they actually wanna work with.

@koficlrkdixn

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Whoopseen in 3 videos →https://www.whoop.com ↗

Why it worked

The video provides actionable, high-value advice for a specific niche (fitness creators) while using a 'native mention' strategy to build authority by referencing real-world tools.

Summary

The creator provides advice to fitness influencers on how to diversify their content to attract a wider range of brand partnerships. He suggests moving beyond standard gym content to showcase lifestyle habits and professional discipline, using specific tools as examples of natural product integration.

Structure

1Introduction to the strategy for landing brand deals
2Advice to move beyond standard fitness content
3Suggestion to integrate lifestyle habits and specific tools
4Recommendation to showcase professional discipline
5Closing summary on what brands look for in creators

Product placement

Ninja Creami and Whoop are mentioned as examples of products to naturally integrate into lifestyle content.

Original caption

Replying to @successjoycee If you ever wondered how creators constantly find themselves working with these big brands and thought it was only for the super popular influencers, you'd be wrong. On this episode of 'how to get noticed by brands', we're going over what you could do if you’re a fitness creator and wanted to work with brands outside of the typical ones you see most people aspiring to work with, such as @Gymshark & @DFYNE. Some creators that do a great job at this are @Matthew Bridgeman & @Eddie Abbew #fitness #creatoreconomy #contentstrategy #influencer #branddeals

More from @koficlrkdixn

Their other posts in the index, biggest breakout first.

On-screen text

HOW TO GET NOTICED BY BRANDS: Fitness Edition

Transcript

I just got done studying what the most influential creators are doing to land deals with brands they actually wanna work with. So this is what I would do if I was a fitness creator and I didn't wanna be boxed into only working with brands like Gymshark and DFYNE. The first thing I would do is lean into making more lifestyle performance content. So instead of posting workout routines and gym fits, I would create content around my meal prep and other healthy habits that are silently driving my progress in the background. This could be showing high protein recipes you've made with your Ninja Creami, your weekly food shop at your favourite supermarket, or even how you're monitoring your recovery to maximize gains with your Whoop. The main thing here is that you wanna naturally integrate these brands into your content. And then secondly, I would widen the horizon of your content. Having discipline in the gym often means that you've got the skills to be disciplined in all other areas of life. So show that. If you're excelling at your 9 to 5 because you're the one that's putting in extra reps after work, show that. If you've got some crazy mindset that's been the difference maker to you staying consistent, share that. The things that pull brands towards creators are uniqueness, genuine admiration for their products and engagement. So if you're able to show all of that consistently, the brands that you really wanna work with will find their way to you.