Ranking in A.I is easy kinda...

You want to rank your brand in AI but you don't know how? This is the video. So, we need to understand that AI is not SEO. It is not a database. It does not search and recall. It is a relationship database. Several years ago, a team put together a test to understand how do AIs recall data? They took known facts, thousands of them drawn from Wikidata, ConceptNet, and SQuAD, and converted each one into a fill-in-the-blank statement. "Dante was born in ____." Then they asked BERT to predict the missing word. BERT, without any fine-tuning, recalled factual knowledge at a level competitive with a purpose-built knowledge base. That knowledge base had been constructed using a supervised relation extraction system with an oracle-based entity linker, meaning it had direct access to the sentences containing the answers. A language model that had simply read a lot of text performed nearly as well. The model was looking for answers. It had absorbed associations between entities and concepts during training, and those associations were retrievable. BERT had built an internal map of how things in the world relate to each other. It was using a relationship structure called a triple, that is subject, relationship, object. So, it was trying to find patterns within its brain to give itself the answers. It looked for Dante born in and then aggregated that information and then outputted it. So, what's the strategy to rank in AI? Well, you've got to build these triples for yourself. You want to get these in the brain of the system and then it can't just be from your website. You've got to go out to the internet at large and create triple relationships with your brand with the types of phrases and objects that you want to be showing up for in AI.