I can't believe this but my kids are using advertising against me.

@itsjakethewizard

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Why it worked

The video uses a relatable and humorous anecdote about a child cleverly leveraging targeted advertising to get what they want. This personal story, combined with an explanation of how the advertising technology works, makes the content engaging and educational, likely resonating with viewers interested in marketing or technology.

Summary

The creator's child used targeted advertising to their advantage, finding a desired Christmas gift by searching for it online and then seeing ads for it later. The creator was impressed by this understanding of advertising mechanics and offered to buy the gift if the child could explain how it happened.

Structure

1Child uses targeted ads to find a gift
2Creator sees the ad and is impressed
3Child asks for the gift
4Creator explains how targeted ads work
5Creator offers to buy the gift if the child explains the process

Product placement

The video discusses how DSP (Demand-Side Platform) advertising works, allowing for targeted ads across various platforms like Netflix, Hulu, Pandora, and digital bus stops. The specific product being advertised is not named, but the concept of targeted advertising is central to the narrative.

Call to action

If you can explain how this happened, I'll get it for you now.

Original caption

My kid used my own advertising against me

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Transcript

I can't believe this but my kids are using advertising against me. So this week, one of my kids wanted something for Christmas. But rather than tell me or give me a list, she actually went on my computer and Googled it and clicked on a couple sites. Later on, when I'm sitting on the couch hanging out with her, I see an ad for that thing and she goes, "Oh, that's really cool. You should buy that for me for Christmas." As if it was something totally organic. This puts her way ahead of most companies because she actually understands how DSP works. That when you express interest and you meet a certain set of requirements, I can actually target you and show you ads all across the internet to include Netflix and Hulu and Pandora and digital bus stops and pretty much any site that you can name, I can target with a DSP campaign. So when she said this, I told her, if you can explain how this happened, I'll get it for you now.