Post by @itsjakethewizard

when you think of the greatest marketing campaigns ever they break all the rules. And the problem with AI is that it can't break the rules. There are literally dozens of guard rails and protections that are programmed within AI that would stop you from making any of these great campaigns. A few examples: 1. AI is programmed to block "disgusting" imagery. So it would never pitch Burger King’s "Moldy Whopper". a campaign that sold millions of burgers by proudly showing one rotting for 34 days to prove it was preservative-free. 2. AI is built to hide a brand's flaws. So it would never suggest Domino’s "Pizza Turnaround" where a billion-dollar brand ran national TV ads admitting their crust tasted like cardboard just to win back public trust. 3. AI treats toxic 1-star reviews as a PR crisis to solve. So it would never create Liquid Death’s "Greatest Hates" where human marketers took their most unhinged hate comments and turned them into actual Heavy Metal albums. 4. AI requires a logical "value proposition." So it would never authorize Cards Against Humanity’s Black Friday stunt where they shut down their store and asked fans to pay $5 in exchange for absolutely nothing (and made $71,000 doing it). 5. AI protects trademarks at all costs. When KFC ran out of chicken, an AI would have drafted a polite corporate email. Human marketers rearranged their iconic bucket to read "FCK" because AI can't simulate raw, self-deprecating honesty. 6. AI is hardwired for positivity and connection. So it would never pitch Burger King’s "Whopper Sacrifice", a brutal, highly viral campaign that gave you a free burger only if you actively unfriended 10 people on Facebook. if you want to use AI in your marketing, use it after you've come up with great ideas to accelerate your thinking, your variations, your copy options, early concepts, and other bulk testing manual labor processes. AI when used properly is speed and amplification, not ideation.