Product placement
Google: Search engine that ranks websites. It ACTS as the subject of the video's discussion, and its perceived actions are being critiqued. Removing Google would fundamentally change the video's topic. nNavBoost: A Google internal system for ranking. It ACTS as an example of Google's internal workings being discussed. Removing it would not change the video's core message but would remove a specific detail. nGoogle Analytics: A web analytics service offered by Google. It ACTS as a tool Google uses, and its use in ranking is being discussed. Removing it would remove a specific detail from the argument. nPageRank: An algorithm used by Google Search to rank websites. It ACTS as a concept being discussed in relation to Google's ranking methods. Removing it would remove a specific detail from the argument. nDOJ (Department of Justice): A US government agency that investigates antitrust issues. It ACTS as a source of information (testimony) that supports the video's claims. Removing it would remove a piece of evidence. nCharles Floate: A person mentioned in the on-screen text. It merely APPEARS as the author of a post being referenced. Removing it would remove the source of the quote but not change the video's core message.