If you love Costco and you run marketing...

@itsjakethewizard

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DSPjakethewizard.com ↗

Why it worked

The video leverages a common pain point for marketers (rising ad costs on major platforms) and offers a seemingly cost-effective and superior alternative (DSP). The comparison to familiar platforms like Facebook and Google makes the concept relatable, and the promise of better targeting and bulk discounts creates a strong incentive for viewers to learn more.

Summary

The video explains Demand Side Platforms (DSP) as a marketing strategy that allows bulk ad buying at lower costs and with better targeting than platforms like Facebook and Google. The creator claims DSP can offer placements for as little as 90 cents per thousand, significantly stretching advertising budgets.

Structure

1Introduction to DSP as a marketing strategy
2Comparison of DSP to Facebook/Google ads
3Cost-effectiveness and bulk buying benefits of DSP
4Superior targeting capabilities of DSP
5Long-term benefits and call to action

Product placement

The video discusses and promotes Demand Side Platforms (DSP) as a marketing strategy, implying it's a service or tool offered by the creator.

Original caption

Buy your watermelons and your ads in bulk!

More from @itsjakethewizard

Call to action

Hit me up at Finch.com.

Transcript

If you love Costco and you run marketing, you're gonna love this little secret. Have you ever heard of something called DSP? Demand side platform is a marketing channel strategy where instead of buying ads one at a time on Facebook or Google, you can buy a whole bunch in bulk at a rate that's much cheaper. And you can get a really great deal on all of those placements. With cost rising at Facebook and Google, upwards of $80 to $100 for a thousand placements, on DSP I'm getting placements as cheap as 90 cents. That's gonna stretch your advertising budget a lot further than what it's doing today. What's the twist? Well, it has better targeting than Google and Meta. Meaning that you can reach that niche group of people that you really want to talk to. Best part is that it only gets better the longer you run it. So if you're ready to switch over to DSP and stop blowing your budget on costly advertising platforms, hit me up at Finch.com.