selected Play-Doh made a $40 flower kit for adults—so we tried it.

@nbcselected

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Promoted product

Blooms by Play-Doh

4 videos4 creators

Why it worked

The video taps into nostalgia for Play-Doh while offering a novel, adult-oriented craft. The "satisfying" process and the question posed at the end encourage engagement.

Summary

This video reviews the "Blooms by Play-Doh" flower-making kit for adults, demonstrating how to use the molds and dough to create a bouquet. The creators find the process satisfying and question whether the $40 price point is worth it.

Structure

1Introduction to the Play-Doh flower kit for adults
2Demonstration of using the molds and dough
3Explaining the process of making and drying flowers
4Displaying the finished Play-Doh flowers
5

Original caption

If you loved Play-Doh growing up, you'll probably love the new Blooms by Play-Doh for adults even more. We tried out one of the brand new kits for an afternoon, and we're already obsessed. Tap the link in our bio to shop!

More from @nbcselected

Product placement

Play-Doh (toy compound) ACTS: used to make flowers. Removing it would change what happens in the video. Blooms by Play-Doh (flower making kit) ACTS: the kit is shown, its contents are used to make flowers, and the final product is displayed. Removing it would change what happens in the video. NBC Selected (media brand) APPEARS: logo in the corner of the screen. Removing it would not change what happens in the video.

Call to action

Would you pay $40 for Play-Doh flowers?

On-screen text

selected Play-Doh made a $40 flower kit for adults—so we tried it.

Transcript

When we heard Play-Doh was making a new product for adults, we were kind of confused. What did that mean? Turns out it means a chill, screen-free afternoon spent making flowers. Blooms by Play-Doh takes the childhood classic and turns it into a colorful bouquet for your home or office. Using a combination of molds and patience, you can make 12 flowers with different colors. You could follow the destined colors or freestyle with your own color preference. It's an oddly satisfying way to spend a few hours rolling, pressing and shaping the dough with your hands. Once you build all of your flowers, you let them dry for about an hour. Then, spray them with the included spray and let them dry again. After that, your Play-Doh flowers are ready for display. Would you pay $40 for Play-Doh flowers?