I made £10,000 from one brand deal

@thebusinessofcontent

7.1K followers · usually 1.1K views a post

Views

3.9K

Likes

103

Comments

6

Shares

2

SoundTikTok sound · original sound - meaningful_english

Promoted product

The Business of Content

Stan | Linksite

6 videos

Why it worked

The post reframes a common creator aspiration (high earnings) by highlighting a nuanced and often overlooked aspect of the industry (deliverables and terms), making it relatable and educational for aspiring creators.

Summary

This post explains that the true value of a brand deal for creators lies not just in the headline price, but in the specific deliverables and terms involved. It encourages creators to focus on these details to better understand and negotiate their income.

Structure

1Hook: High earnings from a brand deal
2Problem: The hidden costs and terms of the deal
3Analysis: How deliverables and terms impact income
4Solution: Shifting focus from price to context

Original caption

Over here I share the reality behind deliverables, terms & so much more to give you the best insight into how working as a paid creator actually functions. Think of this as your home for The Business of Content - a place where you can understand the creator economy and how it directly impacts you, so you can be in the drivers seat 🤎 This isn’t about “how to grow” or understanding algorithms, it’s how being commercial works. It’s about what a rapidly developing industry with no standardisation that can so easily exploit the creator actually means to work in today. It’s lush to have you here ✨ #contentcreatorincome #influencerincome #microinfluencerincome

More from @thebusinessofcontent

Call to action

follow for more

On-screen text

I made £10,000 from one brand deal Sounds great, right?.... But what if that brand deal had something like... -3 months exclusivity from all direct competitors - 6 months paid usage rights for a flat rate each month without knowing brand spend - 3 video deliverables & 12 story frame deliverables over a 3 month period - 60 day payment after completion of all assets posted at the end of the 3 month campaign timeline That £10,000 brand deal becomes an entirely different reality when you know the deliverables and terms involved You're negotiating price against the cost of potentially missing out on future income, amplification beyond you're knowledge, and risk of long payment lead times after ads are live This is the shift in creator income we need to make, moving our focus away from the price (which can sound great shared online) and onto the deliverables and terms Because those are the context these numbers are missing And as shown mean more than the headline price shown So as a creator don't forget, it's what you're licensing and the terms your agreeing to that has the biggest impact on your income If you like actual breakdowns of deals, negotiating and what's happening across the Business of Content* to give you insight as a creator, follow for more