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6.8Talking HeadResult / Flex hook
Hook
£68,701
@thebusinessofcontent
7.1K followers · usually 1.1K views a post
Views
7.2K
Likes
361
Comments
5
Shares
12
Why it worked
The video leverages a strong hook by showcasing significant earnings (£260k) to immediately capture attention. It then offers valuable, actionable advice on a topic relevant to its target audience (content creators seeking brand deals), positioning the creator as an authority and building trust for future content or offerings.
Summary
A creator shares how she earned over £260,000 last year through brand partnerships and explains that pitching is not about spamming brands, but about building relationships. She emphasizes the importance of having strong organic content and personal brand positioning before pitching.
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Transcript, structure and on-screen text
6 beats, a 224-word transcript and 55 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Part 1 of how I pitch to brands as a self-managed creator who made £260k last year 💸 #contentcreator #branddeals #pitchingtips #creatortips #creatoreconomy
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