£68,701

@thebusinessofcontent

7.1K followers · usually 1.1K views a post

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SoundTikTok sound · original sound - thebusinessofcontent

Promoted product

The Business of Content

Stan | Linksite

6 videos

Why it worked

The video leverages a strong hook by showcasing significant earnings (£260k) to immediately capture attention. It then offers valuable, actionable advice on a topic relevant to its target audience (content creators seeking brand deals), positioning the creator as an authority and building trust for future content or offerings.

Summary

A creator shares how she earned over £260,000 last year through brand partnerships and explains that pitching is not about spamming brands, but about building relationships. She emphasizes the importance of having strong organic content and personal brand positioning before pitching.

Structure

1Introduction of earnings and creator status
2Explanation of how brand deals were secured
3Disclaimer and success of her methods
4Core message: Pitching is not spamming

Original caption

Part 1 of how I pitch to brands as a self-managed creator who made £260k last year 💸 #contentcreator #branddeals #pitchingtips #creatortips #creatoreconomy

More from @thebusinessofcontent

Product placement

The video promotes a course or program called 'The Business of Content', which is accessible via a Stan Store link in the creator's bio. The creator's earnings and experience as a self-managed creator are highlighted as proof of concept for the advice she offers.

Call to action

Follow along because in the next video I'm going to be going over exactly what that pitch should say, line by line.

On-screen text

£68,701 I earned just over £260,000 as a self-managing creator 2026 And so far this year is also tracking well A lot of those partnerships have come from Brand Relationships I'm here to break down the business side of content and get into what it is to be a commercial creator and really have your back as a creator How to How to Pitch Yourself Properly Because if there's any bad advice I see on social media around getting brand deals It's pitching Disclaimer This does not just work for me Anyone I've helped pitch to brands has had success with it too So let's get going The most important thing that I need you to understand is Pitching is not Spamming Brands Before you pitch anything your organic Brand Alignment Personal Brand Positioning has to be doing the work first Because that pitch is essentially a case study of what is already landing Step 1 BEFORE YOU WRITE A SINGLE WORD IS TO GET THESE THINGS READY From here We're going to pitch to a brand not asking for but to build a relationship So follow along because I'm going to be going over exactly what that pitch should say line by line

Transcript

I earned just over £260,000 last year as a self-managed creator through brand partnerships. And so far this year is also tracking well. A lot of those partnerships have come from brand relationships. I'm here to break down the business side of content and get into what it is to be a commercial creator and really have your back as a creator. So let's get into how to pitch yourself properly. Because if there's any bad advice I see on social media around getting brand deals, it's pitching. Disclaimer. This does not just work for me. Anyone that I've helped pitch to brands has had success with it too. So let's get going. The most important thing that I need you to understand is that pitching is not spamming brands. Before you pitch anything, your organic content, brand alignment, personal brand, positioning has to be doing the work first. Because that pitch that you're going to send is essentially a case study of what is already landing. Step 1. Before you write a single word is to get these things ready. From here, we're going to pitch to a brand not asking for a brand deal, but to build a relationship. So follow along because in the next video I'm going to be going over exactly what that pitch should say, line by line.