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9.2Talking HeadOther hook
Hook
SOCIAL CAMPAIGN IDEA FOR PATRICIA BRIGHT
@thebusinessofcontent
7.1K followers · usually 1.1K views a post
Views
9.9K
Likes
888
Comments
54
Shares
36
Why it worked
The video proposes a creative and unexpected brand partnership idea (bank + beauty brand) featuring a well-known influencer (Patricia Bright), tapping into current trends of discussing finance in relatable contexts and leveraging the strong brand identity of Fenty Beauty and its founder.
Summary
The creator proposes a marketing campaign idea for Patricia Bright, suggesting a brand partnership between a bank and a beauty brand like Fenty Beauty. The campaign would focus on discussing finance within the context of beauty, similar to how men discuss investments at a golf club.
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Transcript, structure and on-screen text
5 beats, a 308-word transcript and 58 lines of on-screen text — the parts you need to write your own version.
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Original caption
I need this to happen!!! My campaign idea for @patriciabright to front a brand partnership between Monzo & @Fenty Beauty - what do you think?💡 #marketingidea #patriciabright #brandcollab #socialmediamarketing #gracebeverly
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