If I tell you what we pay monthly on energy cost, it's suicidal.

@nidacityy

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The Builders Podcastnidacity.com

The audacity to start business meets the edge to succeed. Nigerian-led business education for the next generation.

Why it worked

The video uses a high-stakes, relatable business pain point (soaring energy costs) to hook viewers, establishing authority before transitioning into a professional podcast format.

Summary

A business owner discusses the unsustainable rise in energy costs for his hotel due to government policy changes. He advocates for government subsidies to shift toward solar energy instead of current energy structures.

Structure

1Highlighting the extreme cost of energy
2Explaining the impact of Band A policy
3Discussing the inability to pass costs to customers
4Advocating for solar energy incentives

Original caption

The full episode is live. 🎙️ Femi Okenla — lawyer, CEO/Chairman of HDV Group, and the man behind ibis Lagos — on employee culture, clean energy, and whether government policy is actually built for entrepreneurs. Now on Spotify & YouTube. Link in bio

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New episode live on YouTube and Spotify

On-screen text

THE COST OF SOMETHING ELSE THE ENERGY COST IT'S SUICIDAL YOU CAN'T EVEN BELIEVE IT WE ARE PAYING IF KEJA HOTEL ALONE AS $35,000 A MONTH ON ENERGY THAT'S THE TRUTH OF THE MATTER AND THAT'S A FIXED COST WHETHER YOU LIKE IT OR NOT WHETHER YOU'RE FULL OCCUPANCY OR AND IT'S ALL ABOUT THIS BAND A OKAY AND SOMETIMES YOU WONDER WHERE GOVERNMENT POLICIES ARE COMING FROM ARE THEY REALLY TALKING TO ENTREPRENEURS I REMEMBER THEN THE BEFORE BAND A WE WERE PAYING ABOUT 11 MILLION NAIRA THEN FOR THE ELECTRICITY EXCLUDING DIESEL COST WHEN BAND A CAME IT JUMPED FROM 11 MILLION NAIRA TO 49 MILLION NAIRA WITHOUT ANY MOVES AND THIS IS GOVERNMENT ACTION THESE ARE COST YOU CAN'T PASS ON TO THE CUSTOMER THE CUSTOMER CANNOT ABSORB IT IT CANNOT BE ABSORBED SOLAR IS WHERE TO GO NOW YES TO BE HONEST WITH YOU IT'S QUITE AND IS THAT WHERE GOVERNMENT SHOULD ACT I THINK TO INCENTIVIZE WHERE WE WANT TO GO I THINK WE SHOULD BE RATHER THAN SUBSIDIZING WHERE WE ARE COMING FROM INDEED IF YOU KNOW THERE'S A POLICY IN UK ABOUT GREEN ENERGY EFFICIENCY AND GOVERNMENT SUBSIDY I THINK GOVERNMENT SHOULD LOOK MORE INTO THAT AREA BECAUSE SOLAR IS WHERE TO GO IT'S NATURAL IT'S CLEAN IT'S CLEAN ENERGY AND WE HAVE AN ADVANTAGE AND WE HAVE THE ADVANTAGE THE BUILDERS A NIDACITY PODCAST NEW EPISODE LIVE ON YOUTUBE AND SPOTIFY www.nidacity.com

Transcript

If I tell you what we pay monthly on energy cost, it's suicidal. You can't even believe it. We are paying, if Keja Hotel alone, in as much as $35,000 a month on energy. That's the truth of the matter. And that's a fixed cost. Whether you like it or not, whether you're full occupancy or not. And it's all about this Band A. Okay. And sometimes you wonder where government policies are coming from. Are they really talking to entrepreneurs? I remember then, the before Band A, we were paying about 11 million Naira then for the electricity, excluding diesel cost. When Band A came, it jumped from 11 million Naira to 49 million Naira without any moves. And this is government action. These are cost you can't pass on to the customer. The customer cannot absorb it. It cannot be absorbed. You know, solar is where to go now. To be honest with you, it's quite And is that where government should act? I think to incentivize where we want to go rather than subsidizing where we are coming from. Indeed. If you know there's a policy in UK about green energy efficiency and government subsidy, I think government should look more into that area because solar is where to go. It's natural, it's clean. It's clean energy and we have the advantage. And we have the advantage.