When your capital is beginning to compound, you'll find investors.

@nidacityy

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Promoted product

Moniepointmoniepoint.com

Moniepoint provides an all-in-one payments, banking and operations platform for businesses and their customers.

4 videos3 creators

Why it worked

The video provides high-value, actionable business advice from a successful founder, making the mention of his company feel like a natural part of the story rather than a sales pitch.

Summary

Tosin Eniolorunda explains that entrepreneurs should prioritize growth over seeking investors, noting that his own company, Moniepoint, initially funded itself through bank contracts. He emphasizes that investors are primarily looking for risk-adjusted returns and that growth is the key to attracting them.

Structure

1Investors look for risk-adjusted returns
2Growth is more important than pitching
3Moniepoint's initial funding strategy

Original caption

Finding investors in Nigeria is hard. But Tosin Eniolorunda says the problem isn’t just finding the investors. Here’s what he said every entrepreneur needs to know: → Investors are simply looking for risk-adjusted returns — put in $1, get back $2 → Finding investors is harder in Nigeria, but if you have growth, people will fund you → Your first focus should be growth — not the pitch deck → Moniepoint’s first capital wasn’t an investor — it was a ₦15M contract from a bank The full clip is on YouTube and Spotify. Link in bio. 🎙️ #Nidacity #Entrepreneurship #Nigeria #Investors #StartupNigeria

More from @nidacityy

Product placement

Moniepoint is mentioned as the company the speaker founded and used as a case study for his startup capital strategy.

On-screen text

WHEN YOUR CAPITAL IS BEGINNING TO COMPOUND YOU'LL FIND INVESTORS 1 INVESTORS ARE SIMPLY JUST LOOKING FOR RETURNS RISK-ADJUSTED RETURNS I PUT IN $1 I AM GOING TO GET $2 FINDING INVESTORS IS HARD IT'S HARDER IN NIGERIA YEAH UNLIKE IF YOU'RE IN THE WEST SO IT'S HARDER BUT YOU WILL STILL FIND ESPECIALLY IF YOU ARE HAVING GROWTH SO HENCE TO ANY ENTREPRENEUR THE FIRST THING YOU NEED TO FOCUS ON IS GROWTH MM ONCE YOU FIND GROWTH YOU'LL LIKELY FIND PEOPLE THAT ARE WILLING TO FUND YOU SECONDLY IS THAT UH YOUR FIRST STARTUP CAPITAL IN THE CASE OF MONIEPOINT OR IN CASE OF MY IN MY OWN CASE I HAD SOME SAVINGS AND IMMEDIATELY AFTER I LEFT THE JOB I I GOT A CONTRACT THAT GAVE US ABOUT 15 MILLION NAIRA SO THAT WAS THE WORK- THAT WAS THE STARTUP CAPITAL THAT WE DID BUT THIS WAS THIS WAS 2019 2019 SO YOU KNOW 15 MILLION NAIRA WOULDN'T EVEN WOULDN'T HAVE GOTTEN YOU A MICROFINANCE LICENSE EXACTLY THEN SO HOW DID YOU YEAH EXACTLY SO HOW DID YOU BRIDGE THAT GAP SO WE BEGAN TO TAKE PROJECTS- RIGHT FROM BANKS AND THAT'S WHY TEAMAPT WAS LIKE YOU KNOW WAS BORN BECAUSE BANKS PAID US UPFRONT WHEN YOU TAKE A PROJECT 15 MILLION NAIRA PROJECT PRO- PROBABLY PAY 40% UPFRONT SO THAT ALLOWED US TO HAVE SOME CASHFLOW

Transcript

When your capital is beginning to compound, you'll find investors. One main thing we need to know about investors are investors are simply, for lack of a better word, just looking for returns. Risk-adjusted returns. I put in $1, I am going to get $2. So when people say finding investors is hard, it's generally of course harder in Nigeria because the supply is not a lot. Unlike if you're in the West. So it's harder. But you will still find, especially if you are having growth. So hence to any entrepreneur, the first thing you need to focus on is growth. Once you find growth, you will likely find people that are willing to fund you. Secondly is that, where do you get your first startup capital? In the case of Moniepoint or in case of my in my own case, I had some savings and immediately after I left the job, I I got a contract that gave us about 15 million Naira. So that was the work- that was the startup capital that we did. But this was this was 2019. 2019. So you know, 15 million Naira wouldn't even wouldn't have gotten you a microfinance license. Exactly then. So how did you Yeah, exactly. So how did you bridge that gap? So we began to take projects right from banks and that's why TeamApt was like, you know, was born because banks paid us upfront. When you take a project, 15 million Naira project, probably pay 40% upfront. So that allowed us to have some cashflow.