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hey so the CEO of LinkedIn interviewed me about the future of work & personal branding

@alexisbarber_

144.3K followers · usually 4.6K views a post

Views

21.0K

Likes

3.5K

Comments

102

Selling · Other Product

Why it worked

The video likely performed well due to its focus on actionable advice for personal branding and career development, delivered by a high-profile figure (CEO of LinkedIn) in a conversational and relatable manner. The mention of a specific creator's success story adds a practical, aspirational element.

Summary

The video features a discussion about personal branding and the future of work, emphasizing the importance of identifying one's unique paradox as a personality trait. The CEO of LinkedIn shares his initial focus on listening to members, customers, and creators, highlighting an example of successful content creation on the platform.

Structure

1Introduction to the interview topic: future of work and personal branding.
2Identifying one's unique paradox as the key to personality and content.
3The CEO of LinkedIn shares his initial focus on listening to users.
4Highlighting a creator's success in building a modern career on the platform.

Product placement

LinkedIn: ACTS - it is the platform where the interview took place and where the CEO of LinkedIn is interviewed. Removing it would change the context of the entire video. It is also mentioned as the platform for content creation and where the full interview is available. Removing it would change the context of the video. Alexis Barber: ACTS - she is mentioned as a creator with amazing content on the platform, demonstrating how to build a modern career. Removing her mention would remove an example of successful content creation. linktr.ee: APPEARS - it is the creator's bio link, a link aggregator. Removing it would not change what happens in the video.