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16.7Talking HeadPOV / Skit hookSaaS
Hook
POV: It's time for the client to pay you
@harryfronttoback
72.4K followers · usually 6.3K views a post
Views
100.8K
Likes
7.3K
Comments
110
Shares
698
Promoted product
FrontToBack Developmenthttps://fronttobackdev.com/links ↗
Why it worked
The video leverages a highly relatable pain point for freelancers and small business owners, using humor to build community and brand authority.
Summary
A freelancer creates a humorous skit about the common struggle of chasing clients for payment. The video uses a popular meme format to highlight the absurdity of client excuses for not paying invoices.
Structure
- 1Freelancer checks phone for payment
- 2Freelancer calls client
- 3Client gives absurd excuse for non-payment
Product placement
The creator's agency brand is linked in the bio, which is the context for the 'freelancer' persona.
On-screen text
POV: It's time for the client to pay you 💰
📞Client:
Transcript
POV: It's time for the client to pay you. Client: I am on a remote island on the edge of the Gulf of Alaska at the very top of the Pacific Ocean.
Original caption
Anyone else relate to this one #webdesignerlife #freelancer #entrepreneur #clients #fyp
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